Select Page
Forgetfulness Can Be Costly

Forgetfulness Can Be Costly

Photo by Jp Valery on Unsplash In many businesses, the bulk of Sales and Marketing spending goes toward attracting new clients.  Put another way, that’s first-time users of your product or service.  Consider what happens before a sale is confirmed.  Would-be...
Time Under Tension

Time Under Tension

Photo by Danielle Cerullo on Unsplash Time Under Tension (TUT) is a term used in weight training. It’s also one I’ve heard from Peloton cycling instructors.  It’s shorthand for a form of training that maximises muscle growth and strength by...
Start Where You Are

Start Where You Are

Image by Towfiqu barbhuiya on Unsplash If you’re facing a revenue shortfall or another version of failing to meet expectations, and if you’re feeling the pressure that comes with it, this grounding advice could be helpful.  “Start where you are. Use what...