by DAVID | Feb 26, 2026 | Management
If you work in marketing, you can sharpen your copy and messaging considerably by listening to how top salespeople sell. They are masters at explaining “this is what we will do for you.” They probably won’t use those words, but that’s what they are saying to...
by DAVID | Feb 25, 2026 | Team Development
Photo by Hc Digital on Unsplash You can’t and won’t be everyone’s cup of tea. Human nature, with all its variety, means that we warm to some people and not to others. If you’re a leader or manager, some of the people you lead and work with may, on...
by DAVID | Feb 24, 2026 | Sales Development
Photo by Jp Valery on Unsplash In many businesses, the bulk of Sales and Marketing spending goes toward attracting new clients. Put another way, that’s first-time users of your product or service. Consider what happens before a sale is confirmed. Would-be clients...
by DAVID | Feb 18, 2026 | Management
Photo by Danielle Cerullo on Unsplash Time Under Tension (TUT) is a term used in weight training. It’s also one I’ve heard from Peloton cycling instructors. It’s shorthand for a form of training that maximises muscle growth and strength by increasing the...
by DAVID | Feb 17, 2026 | Management
For a strong indication of whether your business or department can hit a revenue goal, work backwards from the objective. List the business’s revenue streams and total orders to date for each. Next, list and total those you expect to realise in the coming...
