We talked to an expert on “dog fooding.
Please allow me to “run something up the flagpole.”
Our US cousins are masters of corporate jargon.
If they’re not “circling back,” they’re “baking stuff in,” or putting it on the “back burner.
It must be thirsty work, hence why they also “drink the Kool-Aid.”
Previously, I’ve received letters from desks,
As in “From The Desk Of XXX, Chief Executive Officer.
Even desks “reach out,” which is why I was “super excited” to receive that particular message.
I could go on, but as I only have a “one-pager” to work with, I’ll be brief.
Let’s talk about “Dog Fooding.”
It’s a term new to me this week.
Its meaning resonates with something I’ve written about in the latest issue of The Quietly Good Newsletter.
It means to “shop one’s own business.”
That’s something many ordinary mortals wish that senior executives in banks, utility companies, pension firms and other corporate giants would do.
Dog Fooding would enable them to experience the frustration and maddening delays they put their customers through.
Better still, they could take steps to remove these “pain points” that have developed and festered.
There would be little “push back” from customers if they did, but perhaps that’s just too much “blue sky” wishfulness at this “moment in time.”
If you’re wondering what the connection is with the QGN newsletter, well
The Revenue Protection Issue is all about improving margins and retaining the clients you’ve worked so hard to win.
It’s an aspect of management often overlooked as managers strive to meet delivery deadlines.
If that’s something you feel could help your business, you can see what’s covered here.
It’s no “silver bullet” but very useful all the same.
To “Ninjas” everywhere (Corporate or otherwise).
Very best,
David O’Beirne