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Forgetfulness Can Be Costly

Forgetfulness Can Be Costly

Photo by Jp Valery on Unsplash In many businesses, the bulk of Sales and Marketing spending goes toward attracting new clients.  Put another way, that’s first-time users of your product or service.  Consider what happens before a sale is confirmed.  Would-be...
The Remedy For Your Big Sales Problem

The Remedy For Your Big Sales Problem

When revenue is falling far behind Forecast, life can get a little hairy. Especially if you’re the person who submitted the revenue numbers. Whether your enthusiasm got the better of you, or the numbers came from above, it doesn’t matter. It’s now a...