If you work in marketing, you can sharpen your copy and messaging considerably by listening to how top salespeople sell.
They are masters at explaining “this is what we will do for you.”
They probably won’t use those words, but that’s what they are saying to prospective buyers.
It’s how and why top salespeople close so many deals.
Observing conversations and meetings with prospective clients may lead you to fine-tune the marketing of the product or service your company sells.
Those refinements will make the offering even more relevant, useful, or advantageous to the people who can benefit most from it.
Successful salespeople listen intently to what the other side is saying; their focus is on what they want and what it will take to close the sale.
Those are the signals to watch for.
On the other hand, salespeople who talk more than would-be clients, or who don’t pay close attention to what’s said, close fewer deals.
Therefore, sit in on some sales calls with the most successful salespeople in your company.
It could be enlightening and profitable.
And, if you work in Sales and are experiencing repeated resistance about one aspect of your pitch,
Ask a senior marketing colleague to listen to some of your sales conversations.
Swap notes on what has been learned.
Ditto for Production issues too.
Joined-up thinking is the way to increase sales and to have happier clients.
For more on improving sales, see this page.