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Forgetfulness Can Be Costly

Forgetfulness Can Be Costly

Photo by Jp Valery on Unsplash In many businesses, the bulk of Sales and Marketing spending goes toward attracting new clients.  Put another way, that’s first-time users of your product or service.  Consider what happens before a sale is confirmed.  Would-be...
Time Under Tension

Time Under Tension

Photo by Danielle Cerullo on Unsplash Time Under Tension (TUT) is a term used in weight training. It’s also one I’ve heard from Peloton cycling instructors.  It’s shorthand for a form of training that maximises muscle growth and strength by increasing the...
How Going Backwards Can Be Profitable

How Going Backwards Can Be Profitable

For a strong indication of whether your business or department can hit a revenue goal, work backwards from the objective.  List the business’s revenue streams and total orders to date for each.  Next, list and total those you expect to realise in the...
When Bosses Were Allowed To Yell At Their Staff

When Bosses Were Allowed To Yell At Their Staff

Image by Andre Hunter on Unsplash Back in the 1980’s, bosses were allowed to yell at their staff.  They probably weren’t, but we knew no better.  My boss at that time was highly charismatic, over six feet tall and beautifully spoken.  He could string...
Start Where You Are

Start Where You Are

Image by Towfiqu barbhuiya on Unsplash If you’re facing a revenue shortfall or another version of failing to meet expectations, and if you’re feeling the pressure that comes with it, this grounding advice could be helpful.  “Start where you are. Use what...