10-Point Plan Shows How To Turn Things Around
Work With What You Have
Get Your Plan Started Today
This issue is for sales managers and business owners facing a revenue shortfall and the pressure that comes with that situation.
What’s Covered
A 10-point action plan that closes revenue gaps in 90 days—without panic discounting or desperate measures.
- Why revising your forecast isn’t an admission of defeat or failure—it’s a strategic move that saved my trade show business (and can save yours)
- How to use the “Magnet Client” strategy that turned one email into £4K plus in new business within 4 weeks (and how to replicate it in your sector – your sales numbers may be higher)
- Missed targets piling up, and your boss is asking questions? Here’s how to flag the problem early and how to present a credible recovery plan
- Why you should stop watching salespeople waste weeks on “hot prospects” that will never close—learn the 60-day rule that clears dead weight instantly
- The hidden cost of mental switching that’s sabotaging your focus during a crisis (and the simple weekly structure that eliminates it)
Plus: Actionable Information
- How to segment your prospect database to send emails that get 18% response rates (vs. the 2-3% most businesses see)
- The exact pricing and bundling strategy that protects margins while making premium offerings more accessible
- A systematic 4-week campaign calendar that works your entire prospect list without burning out your team
- Born from 20+ years organising trade exhibitions where empty floor space meant financial disaster—these tactics work under real pressure
- The Arthur Ashe principle that transforms “we don’t have enough resources” into “here’s what we can do right now”
- Includes the strategy that turned potential losses into a sell-out, at 70% capacity
- The places hiding warm leads most businesses ignore including, old prospects, one-time buyers, contacts you never followed up
- The tier system for prioritising prospects (Hot/Warm/Cold) that focuses effort where it converts fastest
- How to cut admin burden from sellers so every saved hour goes back into selling—not CRM updates and proposal formatting
- Not another “think positive” pep talk—this is a step-by-step execution manual with timelines, metrics, and real examples
- Works whether you’re £50K or £500K behind target—the principles scale to any shortfall size
- The faster your sales year progresses, the less time you have to recover—start these actions this week, not next quarter
- Why waiting for quarterly reviews when you see consistent monthly declines is dangerous (and what to do instead)
- In 30 days: revised forecast accepted, costs adjusted, campaigns launched. In 90 days, the gap is closed or reduced considerably, and the team tested is stronger.
Turning around a sales shortfall is not easy. It will take a lot of work on your part, and you do need enough time in your sales year to put the plan into action and see the results.
Also, there are no miracle cures, so buy this issue on that basis for £24 .95
Order via this link
The PDF newsletter will be with you soon after.